Embedded in our Content business unit, our Understand team is a product team that works on the analytics tools in our app for artists & labels, Spotify for Artists. We distill data generated from the billions of daily connections between artists & listeners into insights and guidance that help any artist grow their fans on Spotify.
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Spotify recently launched a new audio format that combines both music and talk. We have conviction that getting established music artists to adopt the format is key to its success and that showing data to artists who utilize the format is key to demonstrating how valuable the format can be for them.
How might we surface insights to artists to test if this encourages them to create more music & talk content?
- Think about how we might validate our assumptions before even writing any code.
- Suggest a possible solution based on your assumptions on what would be valuable. This could take any format of your choice.
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- Many, many artists are already using Spotify for Artists to see how their music is connecting with listeners.
- Consider the unique properties of the music and talk format and what data we might be able to show about how listeners are engaging with it.
- Consider that not all artists are data-savvy or have the time or inclination to use complex analytics tools.